Uncover the story. Lead the conversation.

Strategic communications for modern retail

My
Approach

Alignment before amplification.

I help leadership teams turn complex ideas into clear, consistent communications that support long-term growth. By connecting perspectives across the business, I surface the insight that sits between them. From there, I shape a narrative that reflects the company’s product strategy and priorities — before it reaches the market.

Strategic communications services for retail brands and technology companies.
Amplify your brand's narrative

Breakthrough thoughtfully

Positioning companies for credibility and growth requires the right narrative, delivered in the right place, at the right time.

Close-up of blue vintage soccer jerseys hanging on a rack with a newspaper headline overlayed that discusses their popularity as streetwear.
A smiling woman with short hair wearing a black sleeveless top, with text overlay about ShopShops targeting Chinese consumers via live streaming, and a logo of The Wall Street Journal.
A picture showing a large display of various colorful garments. The image includes a zoomed-in section highlighting a collection of clothing, and text overlay stating, "Stitch Fix is diving deep into data for a more tailored experience." The backgrou
Image of two overstuffed white shopping bags with text, one smaller beige purse, a blue wallet, and a pair of leopard-print high heels on a gray background. The large bag has bold black text with promotional language about donations and sustainabilit
A woman smiling with long brown hair, wearing a black dress with pink and green patterns, and holding her hands together. The CNN logo is in the bottom left corner. Text overlay says: "I took maternity leave twice as CEO of Stitch Fix. Here's what I
Multiple shoppers walking inside a multi-level shopping mall with stores on each side, bright lighting, and a glass ceiling.
Screenshot of a television interview on MAD MONEY featuring two people sitting in a clothing store. The man in a suit is holding papers and speaking, while the woman in a yellow top and patterned pants is listening and smiling. Dress mannequins and c
Screen displaying various retro football shirts with prices and discounts, overlaid with the headline "Chernin bets $39 million on US buying up retro football shirts."
Woman in yellow dress standing near jewelry display with necklaces, earrings, and jewelry boxes on a table in a boutique or jewelry store.
People carrying backpacks and bags, advertising Behind Dagne Dover's new Almost Vintage resale service.
A shipping port with numerous stacked cargo containers, a large blue gantry crane, and a yellow robotic arm for lifting containers. The scene suggests logistics and international trade.
Stacked boxes with teal polka dots, labeled "THREED UP" and "Good vibes inside," in a retail setting.
A woman wearing jeans, a floral blouse, and a plaid blazer, standing against a plain wall with text overlay about brands using Stitch Fix data for expanding sizes, and Vogue Business logo.
A large audience seated and listening to a panel discussion at NRF 2020 retail conference on a stage with bright colorful branding. Two men are seated on stage in conversation, with two large screens displaying their names and discussion details, and
Two men are seated and conducting an interview at a trade show or conference, with a backdrop displaying the NRF logo. One man is wearing a gray suit and the other a dark blazer. Both are holding microphones with the Yahoo! logo. People are in the ba
Two women standing near a digital display at an indoor event, with white curtains in the background. The display promotes an upcoming summit called "Glossy: Future of Fashion and Luxury," scheduled for May 20-22, 2019, in Miami, FL.
Four women seated on a stage in a panel discussion, with a large screen behind them displaying photos and names of Kelly Campbell, Deirdre Findlay, Kerry Washington, and Julia Boorstin, along with their titles.
Poster for SXSW event titled 'Inclusive Design in an Exclusive Industry' featuring photos and names of four women speakers: Liz Jackson, Carrie Hammer, Izzy Camilleri, and Catherine Kast. Details include date March 11, 2017, time 11:00 am to 12:00 pm
A woman with dark hair and a black and white patterned top sitting in front of a table with jewelry and gift boxes, with promotional images and the text 'Vogue Runway' on a screen behind her.
Four women seated on stage at the ShopTalk event, a Hyve event, with a large backdrop displaying 'SHOPTALK' and 'a Hyve event' in bold letters, and colorful neon designs.
Presentation slide titled 'Diversity, Equity and Inclusion: How to Do It Right' featuring five women with their names and titles: Bahja Johnson, Head of Customer and Community Belonging at Gap Inc.; Dwetri Addy, Director of Diversity, Equity & Inclus

Research
and narrative platforms

developed and launched to position brands as market leaders.

Social impact platform for retail brand
Annual Style Forecast report featuring photos of diverse women in fashion
Annual resale report featuring Close-up of a person walking on a city sidewalk carrying an olive green handbag, wearing black pants and a beige trench coat, with a yellow tactile paving surface nearby.