With two decades of experience across apparel, resale, marketplaces, CPG, and commerce technology, Farrell works closely with founders and executive teams navigating growth and industry change.

Known for her disciplined communications judgment in complex, high-stakes environments, Farrell helps companies clarify positioning and identify the narrative they can credibly own— and bring it to market where it will have the greatest impact. 

Her work spans company and leadership positioning, industry research, media strategy, strategic partnerships, and reputation management, all grounded in deep retail context and close collaboration across teams.

Through Farrell Klein Inc., she partners with consumer brands, retailers, and solution providers seeking thoughtful communications in a rapidly evolving industry.